from Segmentation & Love, Scott Galloway, l2inc, Oct 5 2018
Love and relationships are the ends, everything else is just the means. We, as a species, segment love. When we are young, we take love, our parents’, teachers’, caregivers’. When we enter adulthood, we find transactional love; we love others in exchange for something in return — their love, security, intimacy, etc. Then there’s complete love, surrendering to loving someone regardless of whether they love you back, or get anything in return for that matter. No conditions, no exchange, just a decision to love this person and focus solely on their well-being.
Love received is comforting, love reciprocated is rewarding, and love given completely is eternal. You are immortal. Our role, our job as agents of the species, is to love someone unconditionally. It’s the secret sauce cementing the survival of homo sapiens. And to ensure we continue to enlist in this act, it’s also the most rewarding. To love someone completely is the ultimate accomplishment. It says to the universe you matter, you are an agent of survival, evolution, and life. You are still just a blink of an eye, but the blink matters.